Top 4 Reasons Why You Need An Autoresponder

When you start to do email marketing, all gurus will advise you to get an autoresponder. An autoresponder is consider as an essential tools for every internet marketer that are interested to do their business right.

What is an autoresponder?

An autoresponder is a software that allow you to sent emails at a regular basis. It saves you time and money.

Why you should use an autoresponder?

1)Sent unlimited amount of followup messages You can set up unlimited amount of followup messages to your subscribers or customers at predetermined interval using the autoresponder. For example, you can programmed your autoresponder that email A to be sent on Monday followed by email B on Tuesday and so forth. This technique is currently used by top internet marketers. 2)Turn your visitors or subscribers into customers Having an autoresponder allows you to have repeated contact with your subscribers. Studies have shown that 60% of visitors or subscribers do not make their purchase on their first visit. Your visitors may most likely forget about your website, product and even your name after the first contact. An autoresponder helps to keep your website, product or service and your name in the mindset of your visitor. 3) Putting your internet business on autopilot Building an autopilot online business is not difficult if you know how to use an autoresponder. An autoresponder can be used to promote your products,services or your website. Insert your sales messages to your autoresponder together with information that your prospective customers may want or need. Use your autoresponder to sent out a receipt and to thank your customers once they have placed an order. All this can be done while you are away attending to other matters and leaving it to your autoresponder to do the work for you. 4)Avoid being called SPAMMER Being an email marketer, you will be sending lots of emails to those that have subscribed to your list. However there are some that would like to unsubscribe from your list. If your subscribers cannot unsubscribe from your list, they may report your email as spam. Their internet service provider may blacklist your future emails and block your emails from their inbox. You will find that once it is block, you will have problem reaching out to other subscribers or customers.

An autoresponder would provide an unsubscribe link in your email. Once they click on the unsubscribe link, they will be taken to a page to show them that they have been unsubscribed. The autoresponder will then automatically remove them from your list. Therefore it save you the hassle of adding and deleting your list of subscribers manually.

Email Signature - What's the Message That You Are Sending to Your List?   GetResponse Vs AWeber - Which Autoresponder Is Best for Your Needs?   Autoresponders - What You Should Know   Affiliate Marketing Tips: Use an Auto-Responder   How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   

Benefits of Using an Autoresponder - Use an Autoresponder to Make Money Online

A vital tool for anyone involved in email marketing is an autoresponder. Autoresponders are basically software that allows users to send emails to anyone automatically. Users must write the emails themselves, and those prewritten emails are sent out to readers at a designated time or at regular intervals. Although this tool may sound unimportant, it is an excellent time-saver that should be utilized by any serious marketer.

If you're an internet marketing beginner, you likely won't have a big list of leads and subscribers to send your emails to. By using autoresponders, you can easily create a list. Unlike using something like MS Excel, using this allows you to create large list. The larger the list, the better off your business.

Any serious internet marketer knows that it's beneficial if you keep regular contact with your customers and clients. By keeping in touch frequently, you will build trust between that client and your business. Yet keeping in touch with clients is often time-consuming and hard to do, unless you use autoresponders. Once a month or so, you can get a bunch of prewritten emails and use autoresponder to automatically send emails regularly throughout the month.

The more emails you send out to your clients, the more sales you will make. For many internet users, if email didn't exist, their internet usage would decrease by a great deal. The best way to market your business, products, or services is by using a method that consumers access the most.

Just like purchasing an email marketing service, using autoresponders are really cheap. Most services cost less than $10 per month, yet they provide so much value. Many businesses earn more than 10x the amount of money they spend on email marketing.

It's much easier to get subscribers if your business uses autoresponders. The software provides a sign up sheet that can be placed on your blog or website. Your website's visitors can easily optin to become a subscriber to your site.

Most email marketing services provide a way for its users to measure the results of using an autoresponders. By using this feature, you are able to conduct experiments using the data you already have and the data you will collect. That way, you can discover what works for your business and what doesn't.

Autoresponders may not seem like much at first, but many business owners who market by email swear by it 100%.

Email Signature - What's the Message That You Are Sending to Your List?   GetResponse Vs AWeber - Which Autoresponder Is Best for Your Needs?   Autoresponders - What You Should Know   Affiliate Marketing Tips: Use an Auto-Responder   

Setting Up an Autoresponder Account Step by Step

To set up an autoresponder account for your domain you first need to decide what service you will be using. The main decision is which service is the right one for you. The largest factor is deciding which service will deliver your emails the best. The company that you choose should not fail spam tests, have several internet protocol addresses, and have a solid reputation. It should allow you to set up multiple lists and have many subscribers at a reasonable cost. The autoresponder should come with easy installation instructions and integrate well with your other programs. While you need to think about price a great autoresponder program will pay for itself many times over.

The second thing that you need to decide is what the goal of your autoresponder program is for the domain. There are probably as many goals as there are business owners but there are at least 4 main reasons. They are to establish the business owner as an expert in their area. Another reason is to offer follow up to customers. The third reason is to offer education to your potential customers. The last reason is to build up a solid base of repeat visitors.

The third thing you will need to do is to create two web pages. The first of these is the confirmation page. It will assure you that your customer wants to sign up for your program. The second page is the download page. While some programs will offer these pages as default pages, creating your own pages is a great idea as it gives you a chance to start selling your potential customer on the way that you want them to think. Two additional points to think about at this point is rather you want to give your customer a free gift for opting into your program. A free gift can be a great way to start building customer loyalty. Also you may consider pointing the viewer to an archives section which can contain past blogs or newsletters. This may or may not be a good idea depending on what your goals are.

You have now done the hard work of setting up an autoresponder program for your domain. You have identified your goals for using the program and written your first two messages. A great autoresponder program will be 80% instruction and 20% sales pitch. This is a great time to start the teaching part. Also you want the reader to develop a trust in you. Keeping the tone of these emails conversational will help build this trust.

Your next step is simply to enter the information into the program that you have chosen for your domain. In all likelihood your chosen autoresponder program will provide a simple step by step process that you will follow. It will differ slightly with different programs. If you have problems with the set up then contact their technical support staff who will kindly assist you.

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Make Your Life Easier With An Autoresponder

Are you sick and tired of trying to keep up with all of the emails that are required to run your online business? Then maybe it is time you start using autoresponders in your business.

An autoresponder is a program which will automatically respond to emails without you having to do a single thing.

Autoresponders can be used for a lot of things besides just answering emails:

1. You can use it to send information about your products and services.

2. You can offer visitors to your site some kind of bonus.

3. You can use it to send an f.a.q. file when someone has a question.

4. It will help you to advertise your business and build a relationship with your customers.

The best autoresponders will allow you to send an unlimited number of follow-up messages at a predetermined amount of time to your list. For instance, you can have follow-up messages sent out every day, every three days, every 14 days, or whenever you want for as long as you want.

Many hosting companies offer free autoresponders to their customers so if you already have a website you can get an autoresponder for free.

You can personalize your messages by attaching a signature. Your signature can include your name, company name, your contact numbers, and a short message.

You should try to keep the length of your signature to no more than six lines of text. Limit each line of your signature to 70 characters maximum, though I recommend keeping it to no more than 60 characters. This will help to ensure your email program doesn't cut off your text.

Another excellent use for an autoresponder is to create a course that you can then give to your website visitors for free. You should choose a topic you already know about and that your visitors are already interested in.

Next, take your topic and break it up into 10-15 different sub-topics. Now offer it to your visitors as a free course with each lesson covering a different sub-topic.

Make your first topic be a welcome message to your visitor and let them know what you will be covering in your course. Try to make this enticing, let them know that the information you are giving away is quality information that they will find extremely valuable.

Each lesson should include the lesson number, the title of the topic, and information about your company, its products, and services. At the end of the lesson, tell them what the next lesson will be covering to entice them to continue with your course.

Only include information that is valuable and essential to the topic. In other words, no fluff.

As you can see, there are many uses for an autoresponder in your marketing life. They are a powerful and effective marketing tool which will allow you to contact thousands of potential customers. Considering how many times you have to contact a potential customer before they will buy from you, this is obviously a very valuable asset that everyone should take advantage of.

Email Signature - What's the Message That You Are Sending to Your List?   GetResponse Vs AWeber - Which Autoresponder Is Best for Your Needs?   Autoresponders - What You Should Know   Affiliate Marketing Tips: Use an Auto-Responder   How To Use Email Marketing Autoresponders Effectively   

Internet Marketing: How Can You Use Autoresponders To Help Your Business? Here Is How

In Internet marketing there are a lot of tools that can help speed up the process of generating a sale. One of these tools would include having an autoresponder for your online business. Having an autoresponder will allow you to easily communicate with previous customers who have signed up to hear more of what you have to say or to learn more about what you have to offer. In this article I'm going to discuss exactly how you can use them.

If you're confused about how you can use autoresponders in your Internet marketing efforts then the first tip I would offer you would be to start sending a series of e-mails to your customers. These e-mails will be simple reminders about the products you offer. Sometimes customers who signed up for a list were only partially interested, at some other point in time they may be more interested and you need to make sure your product is in front of them when they are.

Sending simple e-mails is one thing you can do with autoresponders, but you can also send periodic notifications of schedule sales or discounts. Whatever an Internet marketer or website owners has a new product or service to offer they plan on mass marketing it. But before they mass market it they will send it to the list to notify them so they can get in first and at a good price. So the scheduled notifications of sales and discounts are very valuable.

Lastly, if you're confused about how you can use autoresponders to help your business you can send reminders of products that customers may not have seen or may have forgotten about. There's a good chance you have had several people on a list for a while, and many of them may not be aware of some of the products you've come out with for any number of reasons. By sending these reminders you ensure this doesn't happen.

It is understandable that you might be confused about how you can use autoresponders to help with your business. After all there is a lot of technology available on the Internet to use these days when it comes to Internet marketing. But after reading this article hopefully I have succeeded in clearing up some of that confusion. Using autoresponders will allow you to send a series of e-mails to customers as periodically as you want, and they will also allow you to notify them of special sales and discounts you might have.

Not only this, they will also allow you to remind them of products they may have forgotten about. In Internet marketing people are going to be in the mood at one moment and out the in the next. Autoresponders allow you the chance to catch people when they are in the right mood to buy from you.

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How to Compare Autoresponders When Setting Up Your Email Marketing System

You've probably heard that your message needs to be seen somewhere between 7 to 12 times for people to respond. That's where an autoresponder can help you. So which one is the best autoresponder for you? Naturally, the answer is different and depends on your particular needs. This article will help you compare the most important aspects of autoresponder systems and allow you to choose the one that gives you what you need.

Follow Up Autoresponder

The follow up responder is the most important service in your email marketing campaign. It is the service that sends a sequence of email messages. This is how you are able to make repeated communications with your email list. As they hear the message and receive more opportunities to purchase, you'll get the most from any marketing campaign using email. Follow up email is the most important feature to automate your list building.

Broadcast

While follow up service will send out a series of timed messages to people who optin to your email list, there is another important service called a broadcast message. What is a broadcast? If you need to send out updates or important reminders to everyone at once, that's a broadcast. Your whole list will receive the message at the same time. This feature can be a huge time saver if you find out that many people are asking the same questions. Instead of answering those emails one-by-one, you can broadcast the answer to your entire list. It's also great for spur-of-the-moment special offers.

List Management

If you have a large list, that's great. You'll be able to market more products to more people. However, lists need to be managed in order to get the most from them. You can segment different sections of your list based on different characteristics. For example, it's important to know which of your list has bought from you before. Those who have made previous purchases are more likely to buy in the future. You might want to single out your most responsive customers and make them special offers for higher-ticket items. There are many other applications for managing your list, so make sure your email marketing service includes some form of list management.

Templates

Why reinvent the wheel? Your service may come with templates that answer common questions for anyone who does business online. Advanced features can handle special keywords in the subject or body of the customer's initial email. For example, if you frequently get asked about your business hours, you can use a template that has the message already written for you. You simply plug in your actual business hours, and the responder does the rest. You'll rarely have to answer mundane questions again.

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Autoresponders - Secrets to Success With This Powerful Tool

Autoresponders are a unique tool in internet marketing. There are many different types of services out there to choose from and while these aren't new tools, they are still unknown to many people. The power of an autoresponder program is in the automation. It allows you to stay connected with your customers at all times and ensure that they feel connected to you so that they will want to remain a customer. Affiliate marketing can be a difficult process if you aren't prepared for what you are getting involved with, but this tool can help in many different ways.

Autoresponders do one thing, and they do it very well. They keep in contact with customers and ensure that communications are sent at the exact right time. Whether it's a welcome email after a sign up or a product promotion email periodically, these email services make sure that your customers always get the attention that they deserve, even when you don't have the time to send a personal email directly from your own account. The great thing about setting up an autoresponder is that customers don't even have to know that you're not actually sending the email directly because you can customize and personalize every message so that they get the attention that they deserve.

When you have created a customer base, you can email all of them with the click of a single button. You can save time, money, and effort on your business communications with the use of autoresponders. It doesn't get any easier to make money than with the assistance of automated marketing tools like this. Whether you are a professional at affiliate marketing or just starting out with your online business, you need to take advantage of all of the tools that you have, including this one.

The secret to using autoresponders is simply to use them. The types of communications that you can have with people vary, depending on what your needs might be. You can send an email every week or so, helping provide them with information, tips and insight, or even just offering a newsletter to keep them updated with what is going on. You can also use autoresponders to send sales emails, allowing you to perfect your sales pitch one time and use it again and again to get customers for your business. When you take the time to use these tools, you will be able to keep your customers coming back for a long time because they'll feel appreciated.

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Dig Deeper To Discover The Secret Of Winning!

As you know everyone loves a winner and winning can definitely make you feel great. You may have read a lot about the secrets of winning and the strategies that winners use. Whether it is winning a physical challenge like a race or some sport or whether it is winning a game of intellect like rummy, there is no secret formula for winning.

The best formula for winning would be considered as follows:

The right aptitude - 20% The right attitude - 20% Hard work - 35% Determination - 25%

As you can see this is just a simple formula that reflects on the main ingredients that make up a success. These are not the final analysis, only an assumption from study of the profile of many winners. In a game like rummy, winning is probably what motivates the player to strive to play more. Especially when Indian rummy games are played for cash, the motivation to win increases.

The key to winning in rummy as with many aspects of life can be effectively divided into two parts. The first part of this is knowing what your personality type is and second is picking out the strategy that fits in with your personality type.

Broadly speaking, gaming personalities or for that matter most personalities can be divided into the following categories:

Aggressive and daring: This sort of personality faces any situation head on and likes to take risks. Which means the chances of winning high profits are equal to making big losses. This sort of person is into high risks and high rewards. The game strategy suitable for this type of personality would definitely have to aggressive but maybe with a little bit of caution at very risky moments. Positive but cautious: This type of personality will often work towards a goal with an optimistic attitude though with a realistic outlook. This person would like huge profits or rewards but would also like to have an exit door if things go wrong. The plan for this personality would be study the risks thoroughly before proceeding. Slow, steady and calculative: This personality would probably be more likely to have numerous, steady but really quiet victories. As this person delves into details and then proceeds with anything. The rummy winning strategy for this type of personality would be probably to start taking more calculated risks, increasing possibility of better returns. Pessimistic and good at planning: This sort of personality though good at planning will probably not have good results due to excess caution and negativity. To overcome this flaw and to capitalize on the inherent advantage of being good at laying out plans, the strategy for this type of personality would be to step forward, be assertive and start taking some risks.

To be successful at analyzing oneself, you need to make sure of the following:

Be ruthless about studying yourself Talk to others who know you well to get their inputs Ensure that you are not modifying the analysis to match an ideal you hold high Put down points that are about you not what you want to be Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   

Dig Deeper To Discover The Secret Of Winning!

As you know everyone loves a winner and winning can definitely make you feel great. You may have read a lot about the secrets of winning and the strategies that winners use. Whether it is winning a physical challenge like a race or some sport or whether it is winning a game of intellect like rummy, there is no secret formula for winning.

The best formula for winning would be considered as follows:

The right aptitude - 20% The right attitude - 20% Hard work - 35% Determination - 25%

As you can see this is just a simple formula that reflects on the main ingredients that make up a success. These are not the final analysis, only an assumption from study of the profile of many winners. In a game like rummy, winning is probably what motivates the player to strive to play more. Especially when Indian rummy games are played for cash, the motivation to win increases.

The key to winning in rummy as with many aspects of life can be effectively divided into two parts. The first part of this is knowing what your personality type is and second is picking out the strategy that fits in with your personality type.

Broadly speaking, gaming personalities or for that matter most personalities can be divided into the following categories:

Aggressive and daring: This sort of personality faces any situation head on and likes to take risks. Which means the chances of winning high profits are equal to making big losses. This sort of person is into high risks and high rewards. The game strategy suitable for this type of personality would definitely have to aggressive but maybe with a little bit of caution at very risky moments. Positive but cautious: This type of personality will often work towards a goal with an optimistic attitude though with a realistic outlook. This person would like huge profits or rewards but would also like to have an exit door if things go wrong. The plan for this personality would be study the risks thoroughly before proceeding. Slow, steady and calculative: This personality would probably be more likely to have numerous, steady but really quiet victories. As this person delves into details and then proceeds with anything. The rummy winning strategy for this type of personality would be probably to start taking more calculated risks, increasing possibility of better returns. Pessimistic and good at planning: This sort of personality though good at planning will probably not have good results due to excess caution and negativity. To overcome this flaw and to capitalize on the inherent advantage of being good at laying out plans, the strategy for this type of personality would be to step forward, be assertive and start taking some risks.

To be successful at analyzing oneself, you need to make sure of the following:

Be ruthless about studying yourself Talk to others who know you well to get their inputs Ensure that you are not modifying the analysis to match an ideal you hold high Put down points that are about you not what you want to be Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   

Dig Deeper To Discover The Secret Of Winning!

As you know everyone loves a winner and winning can definitely make you feel great. You may have read a lot about the secrets of winning and the strategies that winners use. Whether it is winning a physical challenge like a race or some sport or whether it is winning a game of intellect like rummy, there is no secret formula for winning.

The best formula for winning would be considered as follows:

The right aptitude - 20% The right attitude - 20% Hard work - 35% Determination - 25%

As you can see this is just a simple formula that reflects on the main ingredients that make up a success. These are not the final analysis, only an assumption from study of the profile of many winners. In a game like rummy, winning is probably what motivates the player to strive to play more. Especially when Indian rummy games are played for cash, the motivation to win increases.

The key to winning in rummy as with many aspects of life can be effectively divided into two parts. The first part of this is knowing what your personality type is and second is picking out the strategy that fits in with your personality type.

Broadly speaking, gaming personalities or for that matter most personalities can be divided into the following categories:

Aggressive and daring: This sort of personality faces any situation head on and likes to take risks. Which means the chances of winning high profits are equal to making big losses. This sort of person is into high risks and high rewards. The game strategy suitable for this type of personality would definitely have to aggressive but maybe with a little bit of caution at very risky moments. Positive but cautious: This type of personality will often work towards a goal with an optimistic attitude though with a realistic outlook. This person would like huge profits or rewards but would also like to have an exit door if things go wrong. The plan for this personality would be study the risks thoroughly before proceeding. Slow, steady and calculative: This personality would probably be more likely to have numerous, steady but really quiet victories. As this person delves into details and then proceeds with anything. The rummy winning strategy for this type of personality would be probably to start taking more calculated risks, increasing possibility of better returns. Pessimistic and good at planning: This sort of personality though good at planning will probably not have good results due to excess caution and negativity. To overcome this flaw and to capitalize on the inherent advantage of being good at laying out plans, the strategy for this type of personality would be to step forward, be assertive and start taking some risks.

To be successful at analyzing oneself, you need to make sure of the following:

Be ruthless about studying yourself Talk to others who know you well to get their inputs Ensure that you are not modifying the analysis to match an ideal you hold high Put down points that are about you not what you want to be Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   Dig Deeper To Discover The Secret Of Winning!   

Cutting to the Chase

I've always found that people love it when I cut to the chase and I must confess, I love it when other people do as well. What am I talking about? I'm talking about getting your point across quickly and succinctly so that people immediately know what you want and whether or not they can deliver it.

Of course not all conversations have to be this way. My friends and colleagues would think I was very mercenary if I handled all conversations that way! When I've got time I like nothing more than to shoot the breeze and engage in leisurely, enjoyable conversation with my friends, my family, the dog, myself... I've just reminded myself that I need to get out more! But when it comes to business, sometimes the less you say the better, especially if you are trying to sell something to somebody.

There's no point waxing lyrical about your various ideas, useful tips and hints, products or services if you don't get to the point quick enough. The potential for distraction in today's digital age is massive so make sure you use your words and your time wisely.

The next 4 tips are useful when you are conducting a business conversation; let's say on an important conference call, or whether you are putting together the copy for an email marketing campaign;

Think - what are you going to say that will add value? Speed - how can I say it with the minimum of words and in a succinct fashion? Listen - understand what others are saying, identify their needs Impact - give the conversation meaning or provide a call to action

When you are seeking the attention of somebody that is important to you, i.e. a client or a senior colleague, they will love it if you cut to the chase, provide a headline of what you need from them, explain why it's relevant and tell them what to do next. It will make their life far simpler and that is a precious commodity today.

OK, they may not always react in the way you would like them to, but they will keep listening to you or read what you have to say. At some point what you are saying will hit a need and that's how business relationships start and it's also how they flourish.

So remember, that old cliché of 'less is more' still holds true and something to keep at the forefront of your mind when you are composing a business communication.

Capture Attention With Email Marketing   5 Tips to Boost Your Email Marketing   Don't Ask Too Much From Strangers   Six Simple Ways to Engage Your Email Subscribers and Strengthen Relationships   How To Ensure Every Website Visitor Becomes A Subscriber   

Mission Statements For Grant Writing

Mission Statements Are Strategic

In grant writing it is important to be familiar with issues and concepts that are part of strategic planning. There are three things that organizations must state candidly and up front: Vision, values and mission.

A Way To Indicate Your Alignment

All nonprofits need to be sure they clearly express their purpose. Funders will use it to determine whether or not your program is aligned to their missions. Likewise, you should have the ability to determine if there is alignment of a potential funder and your needs.

There is no value in wasting time consulting them if their mission statement clashes with your own. Of course this is just a basic indicator and further research will show their funding history. But an obvious misalignment can save you the trouble of looking.

What A Mission Statement Looks Like

Mission statements generally just communicate what the organization is doing, in the present tense. An outstanding example is the Ford Foundation, which states:

"The Ford Foundation supports visionary leaders and organizations on the frontlines of social change worldwide"

This is a simple, to-the-point statement of what the foundation is currently doing. What I really like is that it's smart and pithy, without becoming cute. It also manages to tie into the broader concept of vision.

Another terrific example is Edutopia, The George Lucas Education Foundation:

"... dedicated to improving the K-12 learning process by documenting, disseminating, and advocating for innovative, replicable, and evidence-based strategies that prepare students to thrive in their future education, careers, and adult lives."

It follows up with a vision statement that widens the mission to where they wish to be in the future. That's a knockout combination.

The Breakdown The following points summarize ways to construct a mission statement:

State what your organization accomplishes Get to the point in a couple of sentences Create motion with your words Use the present tense Make it a statement by which alignment to your cause can be judged

Final Review

Mission statements are basic tools to communicate your goals to all of your stakeholders, not just prospective grant funders. They uphold all fundraising vehicles, they provide leadership to your staff and volunteers, and they build hope to the recipients of your actions that you can provide the sources for change.

In grant proposals mission statements relate alignment and create confidence that your cause must be funded. As an expert grant writer a clear concise mission statement will make your job just a little easier.

Mission Statements For Grant Writing   

Mission Statements For Grant Writing

Mission Statements Are Strategic

In grant writing it is important to be familiar with issues and concepts that are part of strategic planning. There are three things that organizations must state candidly and up front: Vision, values and mission.

A Way To Indicate Your Alignment

All nonprofits need to be sure they clearly express their purpose. Funders will use it to determine whether or not your program is aligned to their missions. Likewise, you should have the ability to determine if there is alignment of a potential funder and your needs.

There is no value in wasting time consulting them if their mission statement clashes with your own. Of course this is just a basic indicator and further research will show their funding history. But an obvious misalignment can save you the trouble of looking.

What A Mission Statement Looks Like

Mission statements generally just communicate what the organization is doing, in the present tense. An outstanding example is the Ford Foundation, which states:

"The Ford Foundation supports visionary leaders and organizations on the frontlines of social change worldwide"

This is a simple, to-the-point statement of what the foundation is currently doing. What I really like is that it's smart and pithy, without becoming cute. It also manages to tie into the broader concept of vision.

Another terrific example is Edutopia, The George Lucas Education Foundation:

"... dedicated to improving the K-12 learning process by documenting, disseminating, and advocating for innovative, replicable, and evidence-based strategies that prepare students to thrive in their future education, careers, and adult lives."

It follows up with a vision statement that widens the mission to where they wish to be in the future. That's a knockout combination.

The Breakdown The following points summarize ways to construct a mission statement:

State what your organization accomplishes Get to the point in a couple of sentences Create motion with your words Use the present tense Make it a statement by which alignment to your cause can be judged

Final Review

Mission statements are basic tools to communicate your goals to all of your stakeholders, not just prospective grant funders. They uphold all fundraising vehicles, they provide leadership to your staff and volunteers, and they build hope to the recipients of your actions that you can provide the sources for change.

In grant proposals mission statements relate alignment and create confidence that your cause must be funded. As an expert grant writer a clear concise mission statement will make your job just a little easier.

Mission Statements For Grant Writing