You've probably heard that your message needs to be seen somewhere between 7 to 12 times for people to respond. That's where an autoresponder can help you. So which one is the best autoresponder for you? Naturally, the answer is different and depends on your particular needs. This article will help you compare the most important aspects of autoresponder systems and allow you to choose the one that gives you what you need.
Follow Up Autoresponder
The follow up responder is the most important service in your email marketing campaign. It is the service that sends a sequence of email messages. This is how you are able to make repeated communications with your email list. As they hear the message and receive more opportunities to purchase, you'll get the most from any marketing campaign using email. Follow up email is the most important feature to automate your list building.
Broadcast
While follow up service will send out a series of timed messages to people who optin to your email list, there is another important service called a broadcast message. What is a broadcast? If you need to send out updates or important reminders to everyone at once, that's a broadcast. Your whole list will receive the message at the same time. This feature can be a huge time saver if you find out that many people are asking the same questions. Instead of answering those emails one-by-one, you can broadcast the answer to your entire list. It's also great for spur-of-the-moment special offers.
List Management
If you have a large list, that's great. You'll be able to market more products to more people. However, lists need to be managed in order to get the most from them. You can segment different sections of your list based on different characteristics. For example, it's important to know which of your list has bought from you before. Those who have made previous purchases are more likely to buy in the future. You might want to single out your most responsive customers and make them special offers for higher-ticket items. There are many other applications for managing your list, so make sure your email marketing service includes some form of list management.
Templates
Why reinvent the wheel? Your service may come with templates that answer common questions for anyone who does business online. Advanced features can handle special keywords in the subject or body of the customer's initial email. For example, if you frequently get asked about your business hours, you can use a template that has the message already written for you. You simply plug in your actual business hours, and the responder does the rest. You'll rarely have to answer mundane questions again.
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